cegrafica - TCF GROUP

TCF GROUP ;

Middleweight Graphic Designer — 2024 >

Print POS, Brand Identity, Exhibition Design, Packaging, Email Marketing, UX/UI, Publications, Web & Social Assets

CONTEXT: TCF Group are a large family run business specialising in the production and distribution of products within the vape industry. Under the umbrella brand sits their retail arm, 888 Vapour, and their wholesale arm, Juice Sauz Distribution which operates worldwide. Throughout my time at TCF Group I have helped develop progressive narratives for the aforementioned businesses and designed for in-house brands such as Drifter, Dr Frost, V4 Vapour and ONE Eliquids.

Note: All work featured are from projects I have lead on, but in some instances feature assets of another author.

CHALLENGE: Initially it was to readjust back into an in-house role and understand this new industry, our brands and methods of communication. As I settled I began to learn Blender (3D software) and advance my skills within the Adobe Suite. In an extremely fast paced and chaotic industry I have now become a consistently reliable and valuable member of a design team which has doubled in size since my appointment.

CONTENTS: (01) PRINT POS (02) EXHIBITION DESIGN (03) EMAIL MARKETING (04) BRAND IDENTITY (05) PACKAGING (06) WEB & SOCIAL

(01) PRINT POS

A range of printed POS for our in-house brands; supportive material for international customers.

Heading: Body copy

Body copy

(02)

(03) TITLE

HEADING: Body copy

Body copy

Phase 4 : Vision (English & Spanish versions)

Phase 4 was to show the space in video format, placed within the elongated brand container / net. Within the video content we introduced the business concept through a scripted dialogue (English & Spanish versions).

Phase 5 : Release Teaser

Phase 6 : Artist Release

Phases 5, a string of teaser images showed the product template, with its central imagery an amalgamation generated by layering catalogued images of the products. The upper and lower 'tabs' join to form a + net form, connecting the products when stacked on the Instagram grid (see below). Phase 6 (above) introduced the artists included within the 1st collection, along with their product title & category.