ARTHUR STREET TRADING CO ;
Freelance — 2022
Brand Identity, Social Media, Web Graphics, Photography, UX / UI
CONTEXT: Arthur Street Trading Co. began supplying local organic produce and health whole-foods back in 1999, and now under the sub-brand of Arthurs Organics supply set boxes to customer doorsteps via their online shop.
I was asked to help integrate a new website / e-commerce platform by providing updated brand identity, social media templates & banner graphics for online.
Now based in The Walled Garden of Rise, Yorkshire, they regularly host volunteer community days .
CONTENTS: (01) BRAND IDENTITY (02) SOCIAL MEDIA (03) DOCUMENTATION (04) WEB CONTENT
(01) BRAND IDENTITY
Logos & Monotypes for a brand that scales from the original composition to the online-display friendly. The original artwork of 'The Green Man' was painted by Andy Chalk many years ago, and nobody wanted to lose that identity, however the existing brand assets were small scale and pixelated, so the artwork had to be re-vectored and reappropriated for digital displays.
(02) SOCIAL MEDIA
Arthur Street operated across Facebook, Instagram and Twitter, therefore banner images & templates for their 'Weekly Update' were needed. As this coincided with their rebrand the new identity was applied over photographic content.
(03) DOCUMENTATION
I visited The Walled Garden where Arthurs Organics is based on their community volunteer days, where similar minded people came together to grow and harvest, whilst also learning about organic culture. These photos were used for their website & social media, along with product shots and outside-sourcing of imagery for their online shop listings.
Product Imagery - Small Veg Box
Product Imagery - Medium Veg Box
Product Imagery - Large Veg Box
(04) WEB CONTENT
Working alongside a web developer we applied Arthur Street's updated identity across a new and bespoke website, with an online shop operating through Woo-Commerce. We collated visual imagery (primary and secondary) and written content from the business directors, whilst also implementing a blog feature that'd feed in all weekly updates & recipes shared through their marketing platforms.
