cegrafica - AADK SPAIN

AADK SPAIN ;

Contracted — 2020-2022

Social Media, Campaign Strategy, Brand Identity, Print Editorial, Photography & Videography, Curation

CONTEXT: AADK is an artist run platform based in Centro Negra (Blanca, Murcia) that advocates the decentralisation of culture and the access to contemporary art in non-urban areas. It addresses local issues as means to understand global problems through a series of programs such as their Residency program and the Cruce initiative.

> aadk.es

I was contracted for a variety of projects across the spectrum of visual design. Where possible, I used the bracketed visual assets of the platform's logo to promote brand awareness. Notable projects include Rendibu's performance La Distopia De Arte documentation & content, marketing campaign for Ten Years of AADK, redesigning their templates & strategy for social media, along with print design and video credits for presentations.

CONTENTS: (01) MARKETING (02) PRINT & MISC (03) DOCUMENTATION

(01) MARKETING

AADK requested me to strategise their approach to social media. As a continuous stream of artists pass through Centro Negra creating content, AADK had a large archive of documentation reflecting their services and USPs however no consistent process for publishing it as marketing content. To address this I provided a marketing plan for their monetary streams across all their platforms (YouTube, Instagram, Facebook etc) which had structural elements 'framing' the content from their archives.